Online search is constantly becoming more sophisticated, and local businesses are in a prime position to reap the rewards of the many recent local-focused algorithm updates—as long as they know how. Google’s goal is to display the most relevant search results with every query, and as a result, they’ve developed more complex algorithms that can filter results geographically, down to a neighborhood level of specificity.
Online search is constantly becoming more sophisticated, and local businesses are in a prime position to reap the rewards of the many recent local-focused algorithm updates—as long as they know how. Google’s goal is to display the most relevant search results with every query, and as a result, they’ve developed more complex algorithms that can filter results geographically, down to a neighborhood level of specificity.
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